Reach More Decision-Makers With Fewer Clicks
Reaching B2B decision-makers in 2021 can feel like climbing the Everest—quite challenging and with few chances of reaching the top. With more than 67% of the buyer’s journey now happening digitally, bringing in the right customers at a constant pace requires
3 Reasons Why Your ABM Strategies Won’t Work
Account-based marketing (ABM) has gained traction in the last couple of years, with many marketers revealing that they have almost doubled their ROI from ABM. However, some might be missing the mark when leveraging ABM, and the reasons can be
The Secret to Reaching More B2B Decision-Makers
As a gold mine of sales prospecting information, LinkedIn represents a source for making purchase decisions for up to 50% of B2B buyers. However, sales prospecting on LinkedIn might seem like science-fiction for many sales reps. The truth is, if they are
You can now find any decision-makers’ email and cell phone just by visiting their company website (for FREE)
How many mouse clicks does it take before you start a conversation? You probably go to LinkedIn to spot a couple of prospects, then search a complex prospecting database to find an email address or a phone numberfor these decision-makers. As a
The ultimate guide to finding anyone’s contacts details on LinkedIn for FREE
If you're a salesperson, what do you do if you find that one LinkedIn profile that looks like your ideal prospect? Research their company page and try to get past switchboard? Send a connection request and hope they accept it?
How to Make Your Intent Data Strategies Actionable
Today’s marketing world is highly competitive. Digitalization has forever changed customer behaviors, leaving companies with only one option: to adapt. In the digital era, customers demand personalized experiences tailored to their specific needs and expect streamlined services which they can
Leveraging Intent Data to Boost SDR Sales Prospecting in 2020
B2B intent data is for marketing what a pair of glasses is for the eye—it helps marketers see their customers more clearly and provides useful insight into a web user’s purchase intent. This translates into more visibility regarding the buyer’s
Complete the Puzzle of Account-Based Marketing
According to HubSpot, 67% of businesses leverage account-based marketing (ABM). A myth circulating in the marketing world supports the claim that adopting ABM means sacrificing many of the traditional marketing metrics, such as form fills or leads. However, with the right approach,
The Riddle of Marketing Attribution Modeling—Solved
When converting a lead, how do you know which marketing touchpoint gets the credit for it? The answer is marketing attribution modeling. While the riddle of marketing attribution can turn out to be challenging, by leveraging this tool and connecting
How can outbound marketing speed up B2B prospecting?
As Dan Zarrella, award-winning marketing scientist at Hubspot, Inc. said: Marketing isn’t magic. There is a science to it. Although outbound marketing has been subject to considerable criticism in the last couple of years, future-thinking businesses are still counting on it. Inbound