Account-based marketing (ABM) has gained traction in the last couple of years, with many marketers revealing that they have almost doubled their ROI from ABM. However, some might be missing the mark when leveraging ABM, and the reasons can be
As a gold mine of sales prospecting information, LinkedIn represents a source for making purchase decisions for up to 50% of B2B buyers. However, sales prospecting on LinkedIn might seem like science-fiction for many sales reps. The truth is, if they are
You can now find any decision-makers’ email and cell phone just by visiting their company website (for FREE)
How many mouse clicks does it take before you start a conversation? You probably go to LinkedIn to spot a couple of prospects, then search a complex prospecting database to find an email address or a phone numberfor these decision-makers. As a
If you're a salesperson, what do you do if you find that one LinkedIn profile that looks like your ideal prospect? Research their company page and try to get past switchboard? Send a connection request and hope they accept it?
Today’s marketing world is highly competitive. Digitalization has forever changed customer behaviors, leaving companies with only one option: to adapt. In the digital era, customers demand personalized experiences tailored to their specific needs and expect streamlined services which they can