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December 28, 2020
Marketing Strategy

3 Reasons Why Your ABM Strategies Won’t Work

Account-based marketing (ABM) has gained traction in the last couple of years, with many marketers revealing that they have almost doubled their ROI from ABM. However, some might be missing the mark when leveraging ABM, and the reasons can be

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November 23, 2020
Marketing Strategy

Complete the Puzzle of Account-Based Marketing

According to HubSpot, 67% of businesses leverage account-based marketing (ABM).  A myth circulating in the marketing world supports the claim that adopting ABM means sacrificing many of the traditional marketing metrics, such as form fills or leads.  However, with the right approach,

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November 9, 2020
Marketing Strategy

The Riddle of Marketing Attribution Modeling—Solved

When converting a lead, how do you know which marketing touchpoint gets the credit for it? The answer is marketing attribution modeling. While the riddle of marketing attribution can turn out to be challenging, by leveraging this tool and connecting

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November 2, 2020
Marketing Strategy

How can outbound marketing speed up B2B prospecting?

As Dan Zarrella, award-winning marketing scientist at Hubspot, Inc. said: Marketing isn’t magic. There is a science to it. Although outbound marketing has been subject to considerable criticism in the last couple of years, future-thinking businesses are still counting on it.  Inbound

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October 26, 2020
Marketing Strategy

Myth Debunked: Is Cold Calling Still Alive in 2020?

In the modern world of digital sales, cold calling seems like a thing of the past. The plethora of digital communication and lead generation channels available today has thrown cold calling at the bottom of the ‘how to build long-lasting

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October 5, 2020
Marketing Strategy

How Strategic Outbound Powers Up Your ABM Strategy

Recent research shows that account-based marketing (ABM) can drive greater ROI than traditional marketing initiatives. However, these strategies are not mutually exclusive. For instance, outbound marketing is often seen as encompassing nothing but inefficient and unfocused outreach. Despite its bad reputation,

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September 14, 2020
B2B Data Marketing Strategy Sales Strategy

How Account-Based Marketing Evolves into Account-Based Engagement

Only 30% of industry players are not currently rolling out Account-Based Marketing (ABM) programs. The remaining 70% are laser-focused on delivering highly personalized and integrated pre- and post-sales experiences, sometimes without necessarily forging greater integration across compartmentalized departments—which is necessary

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June 9, 2020
Marketing Strategy Sales Strategy

How Leads Fit into Your Account-Based Marketing Strategy

Account-Based Marketing (ABM) is a clear-cut approach to winning enterprise-level business. Every ABM initiative centers around a narrow list of high-profile accounts and readily eliminates low-value targets—which allows industry players to craft hyper-personalized experiences to enrich relevancy, engagement, and trust. “Salespeople talk

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May 12, 2020
Marketing Strategy

A/B Testing: The Secret Sauce for Marketing to Your Ideal Buyers

Intuitive thinking clues you into your prospect’s preferences, pain points, or business objectives; trouble is, it also gives rise to assumptions that may stifle growth. Well-structured A/B tests eliminate the guesswork around prospect behavior to help you hone in on your

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April 15, 2020
Marketing Strategy

4 ABM Tactics for Your Next Account-Based Campaign

ABM is key to modern marketing—it is a highly-targeted strategy to attract, engage, and convert top-level prospects within a market and one of the highest ROI-generating techniques. Here are four tactics intended to help you identify, connect, and forge a

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Post Categories

  • B2B Data (18)
  • Marketing Strategy (10)
  • Sales Strategy (21)
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Recent News

  • Reach More Decision-Makers With Fewer Clicks
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  • 3 Reasons Why Your ABM Strategies Won’t Work
    December 28, 2020
  • The Secret to Reaching More B2B Decision-Makers
    December 21, 2020

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