How Purchase Intent Insights (aka Intent Data) Fuel Your ABM Effectiveness
From better prospect prioritization to well-timed hyper-personalized outreach, an intent-based lead generation program will increase the efficiency of your account-based marketing (ABM) strategy to a remarkable extent. Every ABM campaign starts with a simple—yet highly important!—question: how can you focus on
3 Data Types That Will Accelerate Your Lead Generation
Having real-time, high-quality, accurate B2B data on your target buyers is key to making your marketing and sales productive. Have you ever wanted to
4 ABM Tactics for Your Next Account-Based Campaign
ABM is key to modern marketing—it is a highly-targeted strategy to attract, engage, and convert top-level prospects within a market and one of the highest ROI-generating techniques. Here are four tactics intended to help you identify, connect, and forge a
Why B2B Account Based Targeting Works
Using ABT (ABM + ABSD + ABS) to Drive Your Revenue Account Based Targeting is the best way for many companies to drive sales results. Let’s start by looking at the top of the funnel with ABM. Terminus updated its definition
Selling Success Starts with Intent Data
Intent data is the future of selling. Everyone wants to connect with in-market prospects—those who are actively interested in what you bring to the table. Nothing more, nothing less. Used correctly, intent data is likely to contribute to greater prospect
Account-Based and Intent-Driven Sales Prospecting
Sales prospecting is hard. SDRs or AEs who prospect can’t easily win without cutting-edge technology, diligent research, accurate data, and especially Account-Based Targeting with Intent-driven buying signals. A constant flow of clients may turn any business into a profitable company.
A Roadmap to B2B Selling Success on LinkedIn
LinkedIn is rapidly expanding its grasp on B2B sellers. For too long, the professional network had a reputation of being a virtual résumé and, consequently, the most-used channel for recruitment efforts. After a prolonged rally that portrayed the 660+ million member
The Most Important Element in B2B Sales Data? Consistency!
There is strength in data… if it’s used wisely and with rigorous consistency. It’s easy to imagine that the ever-increasing volume of data is the driving force behind new sales opportunities. The more sales data you collect, the more accurate your
How Startups Can Use Sales Intelligence to Close Enterprise Deals
Entrepreneurs used to hear it all the time: target a smaller business first to get some quick wins; eventually, you’ll take a startup idea far enough to grab and hold the attention of a trillion-dollar market. Trouble is, selling only to
Sharpen Your Prospecting Skills in 3 Easy Steps
Once upon a time (2018), in a land not-so-far-away (any given target market), a young sales professional (say hi to Jane!) proclaimed that she will spend more time selling and less time researching in 2019. A year later, Jane has