How Leads Fit into Your Account-Based Marketing Strategy
Account-Based Marketing (ABM) is a clear-cut approach to winning enterprise-level business. Every ABM initiative centers around a narrow list of high-profile accounts and readily eliminates low-value targets—which allows industry players to craft hyper-personalized experiences to enrich relevancy, engagement, and trust. “Salespeople talk
Improving Data Accuracy for a Functional ABM/ABS Alignment
The most lucrative account-based strategy is evident: organizations find great value in aligning the interrelated processes of account-based marketing (ABM) and account-based selling (ABS). ABM is, after all, highly effective when “there is a seamless [account] handoff from marketing to sales.” But
How Purchase Intent Insights (aka Intent Data) Fuel Your ABM Effectiveness
From better prospect prioritization to well-timed hyper-personalized outreach, an intent-based lead generation program will increase the efficiency of your account-based marketing (ABM) strategy to a remarkable extent. Every ABM campaign starts with a simple—yet highly important!—question: how can you focus on
4 ABM Tactics for Your Next Account-Based Campaign
ABM is key to modern marketing—it is a highly-targeted strategy to attract, engage, and convert top-level prospects within a market and one of the highest ROI-generating techniques. Here are four tactics intended to help you identify, connect, and forge a