Complete the Puzzle of Account-Based Marketing
According to HubSpot, 67% of businesses leverage account-based marketing (ABM). A myth circulating in the marketing world supports the claim that adopting ABM means sacrificing many of the traditional marketing metrics, such as form fills or leads. However, with the right approach,
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How Account-Based Marketing Evolves into Account-Based Engagement
Only 30% of industry players are not currently rolling out Account-Based Marketing (ABM) programs. The remaining 70% are laser-focused on delivering highly personalized and integrated pre- and post-sales experiences, sometimes without necessarily forging greater integration across compartmentalized departments—which is necessary