Complete the Puzzle of Account-Based Marketing
According to HubSpot, 67% of businesses leverage account-based marketing (ABM). A myth circulating in the marketing world supports the claim that adopting ABM means sacrificing many of the traditional marketing metrics, such as form fills or leads. However, with the right approach,
How Strategic Outbound Powers Up Your ABM Strategy
Recent research shows that account-based marketing (ABM) can drive greater ROI than traditional marketing initiatives. However, these strategies are not mutually exclusive. For instance, outbound marketing is often seen as encompassing nothing but inefficient and unfocused outreach. Despite its bad reputation,
How Account-Based Marketing Evolves into Account-Based Engagement
Only 30% of industry players are not currently rolling out Account-Based Marketing (ABM) programs. The remaining 70% are laser-focused on delivering highly personalized and integrated pre- and post-sales experiences, sometimes without necessarily forging greater integration across compartmentalized departments—which is necessary
How Leads Fit into Your Account-Based Marketing Strategy
Account-Based Marketing (ABM) is a clear-cut approach to winning enterprise-level business. Every ABM initiative centers around a narrow list of high-profile accounts and readily eliminates low-value targets—which allows industry players to craft hyper-personalized experiences to enrich relevancy, engagement, and trust. “Salespeople talk
Improving Data Accuracy for a Functional ABM/ABS Alignment
The most lucrative account-based strategy is evident: organizations find great value in aligning the interrelated processes of account-based marketing (ABM) and account-based selling (ABS). ABM is, after all, highly effective when “there is a seamless [account] handoff from marketing to sales.” But
How Purchase Intent Insights (aka Intent Data) Fuel Your ABM Effectiveness
From better prospect prioritization to well-timed hyper-personalized outreach, an intent-based lead generation program will increase the efficiency of your account-based marketing (ABM) strategy to a remarkable extent. Every ABM campaign starts with a simple—yet highly important!—question: how can you focus on
4 ABM Tactics for Your Next Account-Based Campaign
ABM is key to modern marketing—it is a highly-targeted strategy to attract, engage, and convert top-level prospects within a market and one of the highest ROI-generating techniques. Here are four tactics intended to help you identify, connect, and forge a