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November 23, 2020
Marketing Strategy

Complete the Puzzle of Account-Based Marketing

According to HubSpot, 67% of businesses leverage account-based marketing (ABM).  A myth circulating in the marketing world supports the claim that adopting ABM means sacrificing many of the traditional marketing metrics, such as form fills or leads.  However, with the right approach,

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October 5, 2020
Marketing Strategy

How Strategic Outbound Powers Up Your ABM Strategy

Recent research shows that account-based marketing (ABM) can drive greater ROI than traditional marketing initiatives. However, these strategies are not mutually exclusive. For instance, outbound marketing is often seen as encompassing nothing but inefficient and unfocused outreach. Despite its bad reputation,

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September 14, 2020
B2B Data Marketing Strategy Sales Strategy

How Account-Based Marketing Evolves into Account-Based Engagement

Only 30% of industry players are not currently rolling out Account-Based Marketing (ABM) programs. The remaining 70% are laser-focused on delivering highly personalized and integrated pre- and post-sales experiences, sometimes without necessarily forging greater integration across compartmentalized departments—which is necessary

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June 9, 2020
Marketing Strategy Sales Strategy

How Leads Fit into Your Account-Based Marketing Strategy

Account-Based Marketing (ABM) is a clear-cut approach to winning enterprise-level business. Every ABM initiative centers around a narrow list of high-profile accounts and readily eliminates low-value targets—which allows industry players to craft hyper-personalized experiences to enrich relevancy, engagement, and trust. “Salespeople talk

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May 11, 2020
B2B Data

Improving Data Accuracy for a Functional ABM/ABS Alignment

The most lucrative account-based strategy is evident: organizations find great value in aligning the interrelated processes of account-based marketing (ABM) and account-based selling (ABS). ABM is, after all, highly effective when “there is a seamless [account] handoff from marketing to sales.” But

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April 16, 2020
B2B Data

How Purchase Intent Insights (aka Intent Data) Fuel Your ABM Effectiveness

From better prospect prioritization to well-timed hyper-personalized outreach, an intent-based lead generation program will increase the efficiency of your account-based marketing (ABM) strategy to a remarkable extent. Every ABM campaign starts with a simple—yet highly important!—question: how can you focus on

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April 15, 2020
Marketing Strategy

4 ABM Tactics for Your Next Account-Based Campaign

ABM is key to modern marketing—it is a highly-targeted strategy to attract, engage, and convert top-level prospects within a market and one of the highest ROI-generating techniques. Here are four tactics intended to help you identify, connect, and forge a

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Post Categories

  • B2B Data (18)
  • Marketing Strategy (10)
  • Sales Strategy (21)
  • Uncategorized (2)
  • Voice From the Field (2)

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