Acting on Account Intelligence for Higher Win Rates
There is a simple strategy that allows sellers to craft hyper-contextual outreach programs for higher win rates: collecting account data on a more granular level than contact information—or, in Peter Buscemi’s words, a Strategic and Visionary Marketing Leader: “[Investing] in developing
Target Multiple Contacts in a Single Account to Improve Your Response Rates
Sellers are growing more convinced that deals should simply not go through a single thread—and they’re certainly right. The evidence comes from Backlinko’s study, which analyzed 12 million outreach emails to confidently proclaim that engaging more than one contact within
Why Sellers Leverage Account-Based Prospecting
There is an accelerating push for sellers to run targeted Account-Based campaigns. Industry players are encouraged to spot new opportunities during the economic slowdown, and targeting a constrained list of high-potential accounts is rapidly becoming a top priority. The reason is