Poor Quality Data: Is Marketing Sabotaging Your Sales?
Data is the engine that propels your sales towards revenue and success. But what happens when your reps are working with poor quality data? According to Zoominfo, poor quality data can translate into over 500 wasted hours per year, per sales
A/B Testing: The Secret Sauce for Marketing to Your Ideal Buyers
Intuitive thinking clues you into your prospect’s preferences, pain points, or business objectives; trouble is, it also gives rise to assumptions that may stifle growth. Well-structured A/B tests eliminate the guesswork around prospect behavior to help you hone in on your
The Secret to Improved Sales Connect Rates? Direct Dials!
Every time a sales professional is picking up the phone to call a prospect, the end goal is to improve the connect rate. The main reasoning behind this is obvious: your connect rate—or, to be more precise, the rate of attempts
4 ABM Tactics for Your Next Account-Based Campaign
ABM is key to modern marketing—it is a highly-targeted strategy to attract, engage, and convert top-level prospects within a market and one of the highest ROI-generating techniques. Here are four tactics intended to help you identify, connect, and forge a