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September 7, 2020
B2B Data Sales Strategy

Why Sellers Leverage Account-Based Prospecting

There is an accelerating push for sellers to run targeted Account-Based campaigns. Industry players are encouraged to spot new opportunities during the economic slowdown, and targeting a constrained list of high-potential accounts is rapidly becoming a top priority. The reason is

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May 11, 2020
B2B Data

Build Your ABSD Program Around a Targeted Database to Double Your Win Rate

Account-Based Sales Development (ABSD) is a proven tactic for selling to key decision-makers and landing major accounts. A well-orchestrated ABSD practice is likely to propel your business into the upper echelons of B2B profitability—and the success is certainly there for those

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April 16, 2020
B2B Data

3 Data Types That Will Accelerate Your Lead Generation

Having real-time, high-quality, accurate B2B data on your target buyers is key to making your marketing and sales productive. Have you ever wanted to

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