Reach More Decision-Makers With Fewer Clicks
Reaching B2B decision-makers in 2021 can feel like climbing the Everest—quite challenging and with few chances of reaching the top. With more than 67% of the buyer’s journey now happening digitally, bringing in the right customers at a constant pace requires
The Secret to Reaching More B2B Decision-Makers
As a gold mine of sales prospecting information, LinkedIn represents a source for making purchase decisions for up to 50% of B2B buyers. However, sales prospecting on LinkedIn might seem like science-fiction for many sales reps. The truth is, if they are
How can outbound marketing speed up B2B prospecting?
As Dan Zarrella, award-winning marketing scientist at Hubspot, Inc. said: Marketing isn’t magic. There is a science to it. Although outbound marketing has been subject to considerable criticism in the last couple of years, future-thinking businesses are still counting on it. Inbound
Myth Debunked: Is Cold Calling Still Alive in 2020?
In the modern world of digital sales, cold calling seems like a thing of the past. The plethora of digital communication and lead generation channels available today has thrown cold calling at the bottom of the ‘how to build long-lasting