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September 21, 2020
Sales Strategy

Target Multiple Contacts in a Single Account to Improve Your Response Rates

Sellers are growing more convinced that deals should simply not go through a single thread—and they’re certainly right. The evidence comes from Backlinko’s study, which analyzed 12 million outreach emails to confidently proclaim that engaging more than one contact within

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May 15, 2020
B2B Data

How Bad Contact Information Affects SDR Efficiency

The efficiency of Sales Development Representatives (SDRs) hinges directly on the quality of their data. A few bits of misleading contact information can instantly stop your sales progress in its tracks. SDRs can’t target your most vetted prospects and qualify high-value

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May 12, 2020
B2B Data

Make Smarter B2B Database Investments to Fuel Marketing Success

Marketing is not a process of guessing. You must have high-quality data at hand to find out who your prospects are, how buying habits are evolving, and when is the time to get your marketing initiatives off the back burner. A top-class

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Post Categories

  • B2B Data (18)
  • Marketing Strategy (10)
  • Sales Strategy (21)
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  • Voice From the Field (2)

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