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September 7, 2020
B2B Data Sales Strategy

Why Sellers Leverage Account-Based Prospecting

There is an accelerating push for sellers to run targeted Account-Based campaigns. Industry players are encouraged to spot new opportunities during the economic slowdown, and targeting a constrained list of high-potential accounts is rapidly becoming a top priority. The reason is

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August 17, 2020
Sales Strategy

Cold Calling vs. Cold Emailing: How to Lead Highly Effective Sales Prospecting Conversations

The essence of all sales-oriented activities is trust; and trust is built when sellers accurately understand the prospect’s business problem, create value proactively, and establish credibility—all of which can be achieved through dialogue. Some sellers decide to lean on cold emailing

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August 10, 2020
B2B Data Sales Strategy

A Technographics-Driven Approach to Account-Based Selling

7 out of 10 corporate leaders are quick to reveal their shift towards account-based selling (ABS)—a hyper-personalized customer engagement approach that: Focuses on a select list of highly-valued accountsTreats each account as an independent revenue stream As ABS allows sellers to hone

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August 3, 2020
B2B Data Sales Strategy

The Impact of Bad Quality Buyer Information

While B2B buyer data validates a company’s sales strategy and helps sellers hyper-personalize offers based on their client’s buying patterns, the bad news comes quickly: data has its limits. Executives aren’t prematurely jubilant over any type of information gathered on a

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May 15, 2020
B2B Data

How Bad Contact Information Affects SDR Efficiency

The efficiency of Sales Development Representatives (SDRs) hinges directly on the quality of their data. A few bits of misleading contact information can instantly stop your sales progress in its tracks. SDRs can’t target your most vetted prospects and qualify high-value

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May 12, 2020
B2B Data

The B2B Data Tipping Point in Your Lead Generation Efforts

A thriving lead generation strategy is the result of your commitment to data quality. Sellers must continuously augment their existing data sets with timely information to enrich their understanding of the ideal customer. But just like a pipeline filled with incoming

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May 12, 2020
B2B Data

Make Smarter B2B Database Investments to Fuel Marketing Success

Marketing is not a process of guessing. You must have high-quality data at hand to find out who your prospects are, how buying habits are evolving, and when is the time to get your marketing initiatives off the back burner. A top-class

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April 16, 2020
B2B Data

3 Data Types That Will Accelerate Your Lead Generation

Having real-time, high-quality, accurate B2B data on your target buyers is key to making your marketing and sales productive. Have you ever wanted to

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April 15, 2020
Marketing Strategy

4 ABM Tactics for Your Next Account-Based Campaign

ABM is key to modern marketing—it is a highly-targeted strategy to attract, engage, and convert top-level prospects within a market and one of the highest ROI-generating techniques. Here are four tactics intended to help you identify, connect, and forge a

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Post Categories

  • B2B Data (18)
  • Marketing Strategy (10)
  • Sales Strategy (21)
  • Uncategorized (2)
  • Voice From the Field (2)

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