How Intent Data Sets SDRs Up for Successful Prospecting
As Sales Development Representatives (SDRs) hyper-personalize their outreach, they can increase pipeline by as much as 70%—or run up against a hard reality: “personalization is good,” explains Jack Veronin, “but relevance is better.” Relevancy is more than an offer, product, or
A/B Testing: The Secret Sauce for Marketing to Your Ideal Buyers
Intuitive thinking clues you into your prospect’s preferences, pain points, or business objectives; trouble is, it also gives rise to assumptions that may stifle growth. Well-structured A/B tests eliminate the guesswork around prospect behavior to help you hone in on your
Build Your ABSD Program Around a Targeted Database to Double Your Win Rate
Account-Based Sales Development (ABSD) is a proven tactic for selling to key decision-makers and landing major accounts. A well-orchestrated ABSD practice is likely to propel your business into the upper echelons of B2B profitability—and the success is certainly there for those
4 ABM Tactics for Your Next Account-Based Campaign
ABM is key to modern marketing—it is a highly-targeted strategy to attract, engage, and convert top-level prospects within a market and one of the highest ROI-generating techniques. Here are four tactics intended to help you identify, connect, and forge a