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September 28, 2020
B2B Data

Acting on Account Intelligence for Higher Win Rates

There is a simple strategy that allows sellers to craft hyper-contextual outreach programs for higher win rates: collecting account data on a more granular level than contact information—or, in Peter Buscemi’s words, a Strategic and Visionary Marketing Leader: “[Investing] in developing

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May 25, 2020
B2B Data Sales Strategy

How Intent Data Sets SDRs Up for Successful Prospecting

As Sales Development Representatives (SDRs) hyper-personalize their outreach, they can increase pipeline by as much as 70%—or run up against a hard reality: “personalization is good,” explains Jack Veronin, “but relevance is better.” Relevancy is more than an offer, product, or

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April 16, 2020
B2B Data

How Purchase Intent Insights (aka Intent Data) Fuel Your ABM Effectiveness

From better prospect prioritization to well-timed hyper-personalized outreach, an intent-based lead generation program will increase the efficiency of your account-based marketing (ABM) strategy to a remarkable extent. Every ABM campaign starts with a simple—yet highly important!—question: how can you focus on

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April 16, 2020
B2B Data

3 Data Types That Will Accelerate Your Lead Generation

Having real-time, high-quality, accurate B2B data on your target buyers is key to making your marketing and sales productive. Have you ever wanted to

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Post Categories

  • B2B Data (18)
  • Marketing Strategy (10)
  • Sales Strategy (21)
  • Uncategorized (2)
  • Voice From the Field (2)

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