How Leads Fit into Your Account-Based Marketing Strategy
Account-Based Marketing (ABM) is a clear-cut approach to winning enterprise-level business. Every ABM initiative centers around a narrow list of high-profile accounts and readily eliminates low-value targets—which allows industry players to craft hyper-personalized experiences to enrich relevancy, engagement, and trust. “Salespeople talk
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The B2B Data Tipping Point in Your Lead Generation Efforts
A thriving lead generation strategy is the result of your commitment to data quality. Sellers must continuously augment their existing data sets with timely information to enrich their understanding of the ideal customer. But just like a pipeline filled with incoming