Understanding the Hidden Costs of a Bad Lead
Experts have said for years that sellers need to prioritize lead quality over quantity. The great thing about pivoting to this strategy is that fewer—yet higher quality—leads provide sellers with the opportunity to close faster deals. This happens in part because
The Impact of Bad Quality Buyer Information
While B2B buyer data validates a company’s sales strategy and helps sellers hyper-personalize offers based on their client’s buying patterns, the bad news comes quickly: data has its limits. Executives aren’t prematurely jubilant over any type of information gathered on a
How Bad Contact Information Affects SDR Efficiency
The efficiency of Sales Development Representatives (SDRs) hinges directly on the quality of their data. A few bits of misleading contact information can instantly stop your sales progress in its tracks. SDRs can’t target your most vetted prospects and qualify high-value
A/B Testing: The Secret Sauce for Marketing to Your Ideal Buyers
Intuitive thinking clues you into your prospect’s preferences, pain points, or business objectives; trouble is, it also gives rise to assumptions that may stifle growth. Well-structured A/B tests eliminate the guesswork around prospect behavior to help you hone in on your