Reach More Decision-Makers With Fewer Clicks
Reaching B2B decision-makers in 2021 can feel like climbing the Everest—quite challenging and with few chances of reaching the top. With more than 67% of the buyer’s journey now happening digitally, bringing in the right customers at a constant pace requires
3 Reasons Why Your ABM Strategies Won’t Work
Account-based marketing (ABM) has gained traction in the last couple of years, with many marketers revealing that they have almost doubled their ROI from ABM. However, some might be missing the mark when leveraging ABM, and the reasons can be
Myth Debunked: Is Cold Calling Still Alive in 2020?
In the modern world of digital sales, cold calling seems like a thing of the past. The plethora of digital communication and lead generation channels available today has thrown cold calling at the bottom of the ‘how to build long-lasting