3 Reasons Why Your ABM Strategies Won’t Work
Account-based marketing (ABM) has gained traction in the last couple of years, with many marketers revealing that they have almost doubled their ROI from ABM. However, some might be missing the mark when leveraging ABM, and the reasons can be
How to Make Your Intent Data Strategies Actionable
Today’s marketing world is highly competitive. Digitalization has forever changed customer behaviors, leaving companies with only one option: to adapt. In the digital era, customers demand personalized experiences tailored to their specific needs and expect streamlined services which they can
The Riddle of Marketing Attribution Modeling—Solved
When converting a lead, how do you know which marketing touchpoint gets the credit for it? The answer is marketing attribution modeling. While the riddle of marketing attribution can turn out to be challenging, by leveraging this tool and connecting
Myth Debunked: Is Cold Calling Still Alive in 2020?
In the modern world of digital sales, cold calling seems like a thing of the past. The plethora of digital communication and lead generation channels available today has thrown cold calling at the bottom of the ‘how to build long-lasting