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December 28, 2020
Marketing Strategy

3 Reasons Why Your ABM Strategies Won’t Work

Account-based marketing (ABM) has gained traction in the last couple of years, with many marketers revealing that they have almost doubled their ROI from ABM. However, some might be missing the mark when leveraging ABM, and the reasons can be

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December 7, 2020
B2B Data

How to Make Your Intent Data Strategies Actionable

Today’s marketing world is highly competitive. Digitalization has forever changed customer behaviors, leaving companies with only one option: to adapt. In the digital era, customers demand personalized experiences tailored to their specific needs and expect streamlined services which they can

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November 9, 2020
Marketing Strategy

The Riddle of Marketing Attribution Modeling—Solved

When converting a lead, how do you know which marketing touchpoint gets the credit for it? The answer is marketing attribution modeling. While the riddle of marketing attribution can turn out to be challenging, by leveraging this tool and connecting

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October 26, 2020
Marketing Strategy

Myth Debunked: Is Cold Calling Still Alive in 2020?

In the modern world of digital sales, cold calling seems like a thing of the past. The plethora of digital communication and lead generation channels available today has thrown cold calling at the bottom of the ‘how to build long-lasting

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Post Categories

  • B2B Data (18)
  • Marketing Strategy (10)
  • Sales Strategy (21)
  • Uncategorized (2)
  • Voice From the Field (2)

Recent News

  • Reach More Decision-Makers With Fewer Clicks
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  • 3 Reasons Why Your ABM Strategies Won’t Work
    December 28, 2020
  • The Secret to Reaching More B2B Decision-Makers
    December 21, 2020

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