The Riddle of Marketing Attribution Modeling—Solved
When converting a lead, how do you know which marketing touchpoint gets the credit for it? The answer is marketing attribution modeling. While the riddle of marketing attribution can turn out to be challenging, by leveraging this tool and connecting
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Myth Debunked: Is Cold Calling Still Alive in 2020?
In the modern world of digital sales, cold calling seems like a thing of the past. The plethora of digital communication and lead generation channels available today has thrown cold calling at the bottom of the ‘how to build long-lasting