Make Smarter B2B Database Investments to Fuel Marketing Success
Marketing is not a process of guessing. You must have high-quality data at hand to find out who your prospects are, how buying habits are evolving, and when is the time to get your marketing initiatives off the back burner. A top-class
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How Purchase Intent Insights (aka Intent Data) Fuel Your ABM Effectiveness
From better prospect prioritization to well-timed hyper-personalized outreach, an intent-based lead generation program will increase the efficiency of your account-based marketing (ABM) strategy to a remarkable extent. Every ABM campaign starts with a simple—yet highly important!—question: how can you focus on