How Strategic Outbound Powers Up Your ABM Strategy
Recent research shows that account-based marketing (ABM) can drive greater ROI than traditional marketing initiatives. However, these strategies are not mutually exclusive. For instance, outbound marketing is often seen as encompassing nothing but inefficient and unfocused outreach. Despite its bad reputation,
Make Smarter B2B Database Investments to Fuel Marketing Success
Marketing is not a process of guessing. You must have high-quality data at hand to find out who your prospects are, how buying habits are evolving, and when is the time to get your marketing initiatives off the back burner. A top-class
How Purchase Intent Insights (aka Intent Data) Fuel Your ABM Effectiveness
From better prospect prioritization to well-timed hyper-personalized outreach, an intent-based lead generation program will increase the efficiency of your account-based marketing (ABM) strategy to a remarkable extent. Every ABM campaign starts with a simple—yet highly important!—question: how can you focus on