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October 5, 2020
Marketing Strategy

How Strategic Outbound Powers Up Your ABM Strategy

Recent research shows that account-based marketing (ABM) can drive greater ROI than traditional marketing initiatives. However, these strategies are not mutually exclusive. For instance, outbound marketing is often seen as encompassing nothing but inefficient and unfocused outreach. Despite its bad reputation,

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May 11, 2020
B2B Data

Improving Data Accuracy for a Functional ABM/ABS Alignment

The most lucrative account-based strategy is evident: organizations find great value in aligning the interrelated processes of account-based marketing (ABM) and account-based selling (ABS). ABM is, after all, highly effective when “there is a seamless [account] handoff from marketing to sales.” But

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  • B2B Data (18)
  • Marketing Strategy (10)
  • Sales Strategy (21)
  • Uncategorized (2)
  • Voice From the Field (2)

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