Using ABT (ABM + ABSD + ABS) to Drive Your Revenue Account Based Targeting is the best way for many companies to drive sales results. Let’s start by looking at the top of the funnel with ABM. Terminus updated its definition
Intent data is the future of selling. Everyone wants to connect with in-market prospects—those who are actively interested in what you bring to the table. Nothing more, nothing less. Used correctly, intent data is likely to contribute to greater prospect
Sales prospecting is hard. SDRs or AEs who prospect can’t easily win without cutting-edge technology, diligent research, accurate data, and especially Account-Based Targeting with Intent-driven buying signals. A constant flow of clients may turn any business into a profitable company.
LinkedIn is rapidly expanding its grasp on B2B sellers. For too long, the professional network had a reputation of being a virtual résumé and, consequently, the most-used channel for recruitment efforts. After a prolonged rally that portrayed the 660+ million member
There is strength in data… if it’s used wisely and with rigorous consistency. It’s easy to imagine that the ever-increasing volume of data is the driving force behind new sales opportunities. The more sales data you collect, the more accurate your
Entrepreneurs used to hear it all the time: target a smaller business first to get some quick wins; eventually, you’ll take a startup idea far enough to grab and hold the attention of a trillion-dollar market. Trouble is, selling only to
Once upon a time (2018), in a land not-so-far-away (any given target market), a young sales professional (say hi to Jane!) proclaimed that she will spend more time selling and less time researching in 2019. A year later, Jane has