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October 12, 2020
B2B Data

Poor Quality Data: Is Marketing Sabotaging Your Sales?

Data is the engine that propels your sales towards revenue and success. But what happens when your reps are working with poor quality data? According to Zoominfo, poor quality data can translate into over 500 wasted hours per year, per sales

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October 5, 2020
Marketing Strategy

How Strategic Outbound Powers Up Your ABM Strategy

Recent research shows that account-based marketing (ABM) can drive greater ROI than traditional marketing initiatives. However, these strategies are not mutually exclusive. For instance, outbound marketing is often seen as encompassing nothing but inefficient and unfocused outreach. Despite its bad reputation,

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August 24, 2020
Sales Strategy

Don’t Try to Sell, Be a Trusted Advisor

B2B buyers have made dramatic leaps in terms of self-sufficiency. When a business issue is identified, 60% of buyers prefer to address it independently rather than interacting with reps who are instantly pushing for a sale. Julia Hubbel, President at The Hubbel

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August 3, 2020
B2B Data Sales Strategy

The Impact of Bad Quality Buyer Information

While B2B buyer data validates a company’s sales strategy and helps sellers hyper-personalize offers based on their client’s buying patterns, the bad news comes quickly: data has its limits. Executives aren’t prematurely jubilant over any type of information gathered on a

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Post Categories

  • B2B Data (18)
  • Marketing Strategy (10)
  • Sales Strategy (21)
  • Uncategorized (2)
  • Voice From the Field (2)

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