Reach More Decision-Makers With Fewer Clicks
Reaching B2B decision-makers in 2021 can feel like climbing the Everest—quite challenging and with few chances of reaching the top. With more than 67% of the buyer’s journey now happening digitally, bringing in the right customers at a constant pace requires
3 Reasons Why Your ABM Strategies Won’t Work
Account-based marketing (ABM) has gained traction in the last couple of years, with many marketers revealing that they have almost doubled their ROI from ABM. However, some might be missing the mark when leveraging ABM, and the reasons can be
How to Make Your Intent Data Strategies Actionable
Today’s marketing world is highly competitive. Digitalization has forever changed customer behaviors, leaving companies with only one option: to adapt. In the digital era, customers demand personalized experiences tailored to their specific needs and expect streamlined services which they can
Leveraging Intent Data to Boost SDR Sales Prospecting in 2020
B2B intent data is for marketing what a pair of glasses is for the eye—it helps marketers see their customers more clearly and provides useful insight into a web user’s purchase intent. This translates into more visibility regarding the buyer’s