Strategic Prospecting vs. Cold Outbound: Which Strategy Helps SDRs Prospect Smarter?
B2B buying behavior has curbed sales activities. Now, as 70% of the buyer’s journey is being completed before Sales Development Representatives (SDRs) step in, sellers may have little opportunity to influence customer decisions. A prospect that is considering a purchase might
How Intent Data Sets SDRs Up for Successful Prospecting
As Sales Development Representatives (SDRs) hyper-personalize their outreach, they can increase pipeline by as much as 70%—or run up against a hard reality: “personalization is good,” explains Jack Veronin, “but relevance is better.” Relevancy is more than an offer, product, or
How Bad Contact Information Affects SDR Efficiency
The efficiency of Sales Development Representatives (SDRs) hinges directly on the quality of their data. A few bits of misleading contact information can instantly stop your sales progress in its tracks. SDRs can’t target your most vetted prospects and qualify high-value