Why Sellers Leverage Account-Based Prospecting
There is an accelerating push for sellers to run targeted Account-Based campaigns. Industry players are encouraged to spot new opportunities during the economic slowdown, and targeting a constrained list of high-potential accounts is rapidly becoming a top priority. The reason is
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A Technographics-Driven Approach to Account-Based Selling
7 out of 10 corporate leaders are quick to reveal their shift towards account-based selling (ABS)—a hyper-personalized customer engagement approach that: Focuses on a select list of highly-valued accountsTreats each account as an independent revenue stream As ABS allows sellers to hone